This is the video Lambo used to introduce the Lamborghini Reventon Roadster in Frankfurt, but we don't like it. What do you think?

A two-minute video featuring the Lamborghini Reventon Roadster has just been released, but don't expect to see too much of the car in the clip.  In what looks more like a perfume commercial from the 1980s, the somewhat confusing video breaks down several longshots that have better odds of happening over ownership of the car.

Odds of giving birth to a Nobel Prize winner are one in eighty thousand, while only one out of every two million will reach the summit of Mount Everest.  Crocodile attack?  One in thirty-five million.

What about owning the Roadster?  One in seven hundred million, according to the uninspired commercial.

The sad thing about the spot is that it tries so hard to brand the car as exclusive, that it saps almost all desire to actually consider ownership.  Simple is good: show the car on the road, tell me how awesome the 661 horsepower car is, then tell me that no more than 20 will be produced.  Ever.

Hopefully, ad agency Philipp und Keuntje will go back to the drawing board on this video, which was used to introduce the supercar in Frankfurt.  Disagree?  Let us know by leaving a comment.

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