Deemed to be "more progressive and contemporary than its predecessor", the modernized logo stresses "Vorsprung durch Technik" (Advancement through Technology).

Audi has announced plans to unveil their updated logo internationally for the first time during the Frankfurt Motor Show. The redesigned logo already made an initial debut at the Audi brand's 100th anniversary celebrations.

Deemed to be "more progressive and contemporary than its predecessor", the modernized logo stresses "Vorsprung durch Technik" (Advancement through Technology). According to Peter Schwarzenbauer, a Member of the Board of Management for Marketing and Sales for Audi, "Vorsprung durch Technik is a clear promise to our customers - and an obligation for all Audi employees to render our design even more innovative, our drive systems even more efficient and our product range even more emotion-packed."

The new logo features a bolder version of Audi's trademark four rings. Audi made minor modifications to enhance their size, color, and overall appearance to represent "technical innovative power and lightweight design."

 

Be part of something big