Lexus is planning to go toe-to-toe with the likes of Audi, BMW and Mercedes-Benz with a premium compact sedan offering.  In the media build-up, Lexus initially released a design skecth teaser followed by a partial rear quarter view.  Now a new image revealing the entire front end of the LF-Ch compact concept has surfaced.

The deflated brand with its aging customer base is desperate to win the hearts of a livelier market segment, and it plans to do so with exciting enthusiast targeted products.  Unlike the Lexus IS range and more specifically the high-performance IS-F sports sedan, Lexus would need to price it within the realm of this youthful, yet environmentally conscious market.

Emphasizing Toyota's full hybrid or Hybrid Synergy Drive (HSD) technology, the LF-Ch is a 5-door premium compact with electric-only driving capability. 

Parent company Toyota is keen to promote this technology already seen in other Frankfurt debuts such as the Toyota Prius Plug-In Concept and Toyota Auris HSD Concept.

The LF-Ch concept will be joined on the Lexus stand with the updated LS model range and revised versions of GS, IS and IS F.

Stay tuned as further detail will be released closer to their world premiere on September 15th.

[UPDATE 07.09.2009] Photo of front view added to article.

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