Does the Kia concept KOUP herald a new design direction for Kia? Only time will tell. Meanwhile enjoy the lovely teaser while we wait for the full reveal.

Kia Motor is breaking down barriers again, setting the tone for possibly its next wave of design language. The concept KOUP they are officially revealing today looks like a hybrid of a union between a number of other designs, most notably Mitsubishi Lancer (the grille and rear lights) and BMW CS (headlights). Those mirrors should ideally be color-coded, but we don’t mind; it is still just a concept isn’t it. We assume, from the name that it’s a coupe, meaning two doors only and seating for four. If so it could be the car to pair the likes of Hyundai Tiburon. Whether we are to see this or the Kee concept on our roads eventually remains to be seen.

In no way does all this take away from the stunning direction Kia looks to be headed in. In fact, if this is the road being taken, then we say ride on Kia. Kia unveils the complete picture later on today so keep your eyes peeled.

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