Production is set to begin in the middle of 2010 at Toyota's plant in Burnaston in the U.K. Engines for the full hybrid Auris will also be built in the U.K. at Toyota's engine plant in Deeside, North Wales.

Toyota will be building a full hybrid version of the Auris at its manufacturing plant in the U.K.

The company announced today that its first European-built full hybrid offering in the C-segment will be made at the Toyota Motor Manufacturing facility in Burnaston, in the county of Derbyshire in the U.K.

Production of the full hybrid Auris is set to start in the middle of next year (2010). The Auris full hybrid will be a model with a high U.K. content, as its engine will be made at Toyota's engine plant in Deeside, North Wales.

"With today's announcement, Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers," Tadashi Arashima, CEO and President of Toyota Motor Europe, is quoted in the press release.

Toyota does need to up its desirability quotient in this segment and by offering a full hybrid version of the Auris it may be doing just that. The Auris, which replaced the Corolla in 2007, has sold about 370,000 units since its debut that year. Most competing models, such as the VW Golf, Opel Astra and the Renault Megane, sell about that many units in a single year.


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