Check this promotional video clip of the new Porsche Panamera. Notice how there is no racing track anywhere around? See people in suits, the sky scraper, the yacht? That is Panamera; luxury, space and performance.
With the German launch of the Porsche Panamera just weeks away, Zuffenhausen marketing gurus are preparing to woo those customers who have not signed up already. Using this promotional video as one of its tools Porsche aims to show buyers some of the car's capabilities.
The clip begins with four adults in suits going into the Panamera simultaneously through all four doors. This highlights the fact that the car can swallow four grown people. Then a quick drive around town is followed by one of the passengers unloading luggage from the boot. Space is another selling point. Later a few technical aspects are highlighted, such as the braking ability, the 7-speed PDK gearbox, rear LED lights and the suspension system.
Although the Panamera is a Porsche from the ground up, none of the shots in the video are taken at a race track, nor is the car shown to be speeding excessively in any way. Moral of the story? Porsche has made a comfortable family luxury car that can also perform to Porsche expectations.
The Panamera will be launching with, among others, a 4.8-litre V8 Panamera S making 298kW and a Turbo version featuring 373kW and 700Nm of torque. In the UK prices will start at £72,266 for a baseline Panamera S going up to £95,298 for the Turbo.