Aston Martin is revealing the first complete One-77 Concept in Italy next week. The powertrain, interior, as well as the massive 7.3-litre V12 engine will be shown.

The Aston Martin One-77 that was revealed at the 2009 Geneva Motor Show was not chassis number 1 but was actually a technical illustration of the car. Soon after the show, work began to craft the very first complete example by hand. The Concorso d'Eleganza event that takes place between 24 and 26 April on the shores of Lake Como in Italy is the venue where this fully-built concept car will make its world debut.

Everything will be showcased; from the actual 7.3-litre V12 engine to the interior design with its handmade parts and what Aston calls "exotic materials". The company says it's their "money-no-object commitment to quality" that will make the One-77 stand out from the crowd.

CEO Dr Ulrich Bez said: "This is a major step in One-77's engineering programme, showing the first complete car, and will demonstrate new benchmarks in many different fields of automotive design."

Aston Martin is placing a lot of emphasis on how amazing this car will be, on how it will shift the boundaries between art and automotive design. It is really the culmination of AM's technological know-how, its craftsmanship and performance prowess.

Very few cars of any type that we can think of have had this much hype from their makers even before they were presented to the public. We hope the Aston Martin One-77 lives to match the ballyhoo.


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