More images of the Hyundai Genesis Prada have been released as the Korean brand prepares the car for its Seoul Motor Show arrival. Only three examples were made, two of which will be auctioned off.

Fresh images of the Hyundai Genesis Prada have been released. Hyundai and luxury fashion label Prada worked on three special models of the Genesis over a period of four months as a way of helping the Korean automaker realise some of its ambitions of being a player in the premium sector. In fact, the Genesis itself was created to take Hyundai higher in the premium segment. The media was impressed and the car won the 2009 North American Car of the Year award.

Some of the aspects that Hyundai and Prada covered together were the illuminated flooring, door trims and white leather on the seats and the dashboard. The exterior was finished in a unique matte finish and painted in a dark-blue colour. To add to the Genesis' premium feel, 20-inch nine-spoke alloy wheels were fitted.

The three cars are to have different fates. One will be revealed at the 2009 Seoul Motor Show while two are to be put up for auction at the Prada Transformer. Money earned from their sale will be donated to charity.


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