The drive towards smaller, more fuel-efficient environmentally-friendly cars is an ongoing process for all automakers it seems. BMW being a player in the world of cars is but one of them. The Bavarian brand has announced that it plans to build something it calls a Megacity Vehicle which is part of the project-i group of vehicles.
Speaking at the BMW Group's Annual Accounts Press Conference Chairman of the Board of Management Dr. Norbert Reithofer had this to say about the car: "This vehicle will be the first of a range of near-zero emission vehicles. Customers will have the choice between a fully electric drive and a high-efficiency combustion engine. Large-scale production could start in the first half of the next decade. With the Megacity Vehicle, we are also pursuing a radical approach toward establishing a truly sustainable value chain-from development to production and sales."
The first project-i vehicle is the MINI E which is currently out doing customer tests in California and New York. Five hundred examples of the car are being used in everyday life by consumers in a mass-scale testing programme.
This year will also see the introduction of two new products in the realm of fuel-efficiency and near-zero emissions in the form of a 7 Series Hybrid and an X6 Hybrid. There were no details divulged regarding the pair but hybrid concepts for both the 7 and X6 were said to save up to 15% and 20% fuel respectively compared to their all-petrol V8 variants.
Dr. Reithofer then squashed rumours that project-i would involve a fifth BMW Group brand. His company is staying with BMW, MINI, Rolls Royce and M as its core labels.