Audi will be the featured marque at this year's Goodwood Festival of Speed July 3-5, celebrating 100 years of "Vorsprung durch Technik."

Audi is celebrating the 100-year anniversary of its origins this year, and the milestone will not pass unnoticed. The Goodwood Festival of Speed will honor a century of "Vorsprung durch Technik" this July by making Audi the featured marquee. This year's Goodwood event takes place July 3-5, just days before Audi's official centenary celebration in Germany.

The brand is no newcomer to Goodwood. Hans Joachim Stuck Jr. drove a 1938/9 Auto Union Type C/D Hillclimb car here in 1998, and the brand has offered support ever since. Even Audi's memorable 1999 aerial display is expected to pale in comparison to this year's spread, however. In keeping with Goodwood's theme this year of "True Grit - Epic Feats of Endurance," Audi will show 1930s-era Auto Union C and D-Type single-seat racers as well as a collection of its quattro rally and racing cars and the most recent Le Mans cars. Audi's drivers at the racing events of the weekend will include Jacky Ickx and Allan McNish. An Audi product and merchandise pavilion will also be set up.

Given Audi's history, it's hard to nail down an exact date as to when the company was formed, but the Audi name was first used by August Horch on July 16, 1909. Having lost a bid to continue using his name on his cars after leaving the first auto company he founded, Horch chose the name "Audi," which was a literal translation of his name (which means, "Hark!" or "Listen!" in German) to Latin. In 1932, Audi merged with Horch, DKW and Wanderer to form Auto Union. The corporation's four-interlocking-ring logo continued to be used after the company merged with NSU in 1970, becoming Audi NSU Auto Union AG. The NSU and Auto Union names faded, and in 1985 the Audi name was a household name once again.

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