But the brand will not merely be presenting its past heritage at the Concorso: the future is to be unveiled as well.
The Concorso d'Eleganza Villa d'Este is a feast for classic car enthusiasts. Every year, the most coveted and unique classic cars get to leave their protective garages and are primed for a public day out in the Italian Lake Como area. Karl Baumer, Chairman of the Concorso d'Eleganza Villa d'Este and Director of BMW Group Mobile Tradition: "Models which are normally only seen in isolation on a pedestal at motor shows can reveal themselves in action in the light of day and be directly compared with other design studies and prototypes."
BMW has been a major contributor to the revival of this old tradition which was started back in 1929. Every year some of the latest concept cars are displayed besides their historic counterparts, and the public gets to vote on their favorite. Jean Marc Droulers, President of Villa d'Este SpA.: "Up until 1949, it was customary for the latest creations by car manufacturers and designers to be presented at the Concorso. Then, as now, the public were able to vote for their favourite on the basis of a direct comparison."
Every year the Concorse highlights a designer or carmaker, and this year that honor befalls Italy's Touring Superleggera, the company who introduced the Superleggera ideology. The company was founded 80 years ago and will showcase many of its creations but will also bring a brand new concept. There is little known about this sports car concept but we have managed to find a single teaser image. The new Touring Superleggera will be unveiled on Saturday April 26.