BMW has joined up with MotorSport Vision (MSV) to give the public a chance to drive one of the world's most desired sports cars around UK tracks. Individuals can get a taste of the M3 Coupe under a safe and controlled environment.
Race track owners and operators MotorSport Vision (MSV) are teaming up with BMW UK to offer a unique M experience in some of their tracks. A fleet of M3 Coupes will be made available to those interested in driving these V8s around the famous Brands Hatch in Kent and Oulton Park in Cheshire as part of a package. Experienced instructors will be at hand to show drivers how to get the best out of the M3s. A flying lap in a Formula Brands single-seater race car forms part of the deal. The Bedford-based Autodrome will be introducing M3-only experiences, which means more track time for the drivers.
In a sort of long-term brand-building exercise BMW will also be putting kids over 13 years of age who are at least 4'10'' tall inside 1 Series cars at one of the aforementioned tracks. The aim is to teach these youngsters good driving habits while they are still wet behind the ear. On the syllabus are the basics of car operation and control, as well as hazard perception and avoidance.
As an added bonus BMW will deliver four M3s, four X6s and four X5s to be used as safety cars, medical vehicles and course cars respectively to four MSV circuits - Brands Hatch, Oulton Park, Snetterton and Cadwell Park.