All five Hyundai Genesis and Hyundai Genesis Coupe Super Bowl ads have made their way to cyberspace. You can watch each one right here at WorldCarFans.
Hyundai is going all-out with their Super Bowl advertising this year. The company has purchased five spots to air throughout the day. Average cost for every 30 seconds of airtime is estimated at $3 million.
Three of the commercials will air before the game begins, with the remainder being shown in-game. You can watch each right here, on your own schedule.
The first two commercials, "Contract" and "Commitment," advertise "Hyundai Assurance," a financing clause meant to entice new buyers. Fine print aside, the program allows people to return their new Hyundai vehicles if they lose their source of income within a year.
Up next is "Columns," an ad meant to remind viewers of last year's introduction of the Hyundai Genesis. The Genesis debuted during the 2008 Super Bowl in commercials boasting about the car having more space than the BMW 7-Series and the Mercedes S-Class, but being priced to compete with the 3-Series and C-Class. "Columns" works more like an I-told-you-so, bragging about being named 2009 North American Car of the Year. The ad would be a snoozer, if it wasn't for a fleeting shot of the Hyundai Genesis Coupe.
That shot sets up a later ad.
Fourth, Hyundai takes shots at BMW and Lexus, with actors portraying the screaming heads of the company, upset that the Genesis won North American Car of the Year honors. Jalopnik points out the ad, called "Angry Bosses," takes shots at the "axis powers" of Germany and Japan, without portraying an angry boss from Cadillac.
Last is "Epic Lap," a mash-up of brilliant track footage of the Hyundai Genesis Coupe set to music by the Smashing Pumpkins. Pumpkins' front man Billy Corgan supposedly edited this clip, and you can to. Hyundai is developing the web site, EditYourOwn.com, where you can make your own version of the commercial. A cool idea to get people connected to the brand, but does anybody care about the Smashing Pumpkins anymore?
All five ads will air for the first time during the NBC coverage of Super Bowl XLIII, taking place on February 1.