McLaren has the strength to ride out the global financial crisis, team boss Ron Dennis insists.

McLaren has the strength to ride out the global financial crisis, team boss Ron Dennis insists.

The 61-year-old Briton, who in March will hand over as team principal to Martin Whitmarsh, said "the same brands" feature on this year's single seater in the wake of Lewis Hamilton's 2008 title at the wheel of its predecessor.

He added: "We are close to signing Hugo Boss as a sponsor again -- we have had a close relationship with them for 32 years which must be a record for any sport, let alone formula one.

"This is when you need that longevity and understanding to power you through the difficult times," Dennis said.

He also explained that, despite the decimated car sales industry, McLaren intends to push on with its new production car programme, set to be launched in 2010.

 

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