Iggy Pop was a punk / rock legend in the 1960s and 1970s. He's now being paid to sell car insurance as the frontman for swiftcover.com in their new ad campaign.

A 1970s punk rock/grarage rock pioneer, Iggy Pop, has been recruited to help an insurance company with its new car insurance marketing and advertising campaign which is called "Get a Life". Iggy Pop, born James Newell Osterberg, Jr., will appear in these ads paid for by the wholly online insurer swiftcover.com. The "Get a Life" theme emphasises how Iggy Pop can embrace his online life to save time so he and other consumers can "Get a Life".

The campaign was created by advertising agency MWO and highlights swiftcover.com's time saving hassle-free services. One of these services is underlined in a TV advert where documents are safely stored online. In this particular commercial Iggy Pop remarks on how he hasn't seen his own birth certificate in years. Another execution highlights the time one can save by using swiftcover.com, especially the company's ability to generate a quote in 60 seconds.

"The new campaign is an exciting step for swiftcover.com," said Tina Shortle, marketing director at swiftcover.com, "and one which we think will create great stand out in this highly competitive marketplace. As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company."

The £25 million ad campaign was launched on the 4th January and is being supported through media including TV, radio, outdoor and online activations. In addition, swiftcover.com is sponsoring Sky's 2009 Sci-Fi season.


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