The rockstar apparently wants his car's interior to be as environmentally friendly as its powertrain.
Morrissey, the former front man of The Smiths and longtime animal rights activist, is asking General Motors CEO Mary Barra to offer vegan interior materials for the Chevrolet Bolt electric vehicle and Chevy Volt plug-in hybrid. He made the request in an open letter on behalf of the People for the Ethical Treatment of Animals.
Morrissey cited a video from PETA that highlighted allegations of animal cruelty at the cattle ranches reportedly supplying leather for GM’s vehicles. He asked Barra to offer vegan leather in the green models instead.
“As I head to Detroit to play the Royal Oak Music Theatre, I’m writing to ask GM to make Chevy’s Volt and Bolt more eco-friendly by giving buyers the option to choose vegan leather interiors – including steering wheels and gear shifts,” the rockstar wrote. “Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal.” The full letter is in the press releases section below.
(Bolt interior pictured left; Volt interior pictured right)
Companies can make vegan leather from materials like polyvinyl chloride and polyurethane. However, these materials don’t necessarily have very green production methods.
There are alternatives, though. For example, cloth is a common choice for automotive interiors. Several automakers have also started using recycled materials inside their electrically-assisted models. For example, the BMW i3’s Deka World interior has cloth from recycled materials. Ford and Coca-Cola also partnered to create textiles from recycled plastic and plant fiber for a one-off Fusion Energi PHEV. Similarly, Toyota displayed a unique Prius that had recycled fabric upholstery and resin trim.
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