The German company is conducting a research on diesel cars demand in the country.
After deciding not to launch the diesel-powered C300d 4MATIC in the United States, Mercedes-Benz is reportedly considering dropping the diesel engines entirely from its American lineup.
Speaking at the Los Angeles Auto Show, Matthias Luehrs, vice president of sales and product management for Mercedes-Benz Cars, confirmed the German brand is still trying to get approval to sell some of its diesel models in the U.S. Certifying new diesel cars in the country is more time-consuming after the Dieselgate and requires much more efforts, delaying and cancelling the launch of the C-Class diesel.
Meanwhile, Mercedes is conducting a marketing research on the demand for diesel cars in America. The company will rethink its model strategy and could actually drop all its diesel variants from the range.
“We have to look at that and see whether it makes sense to offer diesels in the future,” Luehrs commented to Automotive News.
“We have not come to a conclusion but we obviously always tend to develop cars and offer vehicles according to customers' demands.” He also added that dropping all diesel engines “is a theoretical option.”
The first results from the research are expected in the beginning of next year, Luehrs confirmed noting that demand for diesel cars is low and “is still lowering” in the recent years.
Currently, the German automaker is focused on getting an EPA approval for the GLS 350d, powered by a V6 diesel engine. Diesel versions of the GLC and GLE are also on the waiting list. Mercedes is “confident that in most of the cases” it will get approval from EPA for its new diesel models.
Mercedes won’t be the only premium German brand to offer diesel engines in the United States, as Audi also wants to keep one turbodiesel option in the country. According to recent reports, the Q7 SUV is the most suitable model to get it, but the final decision is going to be taken most likely next year.
Note: Mercedes-Benz C300d prototype pictured.
Source: Automotive News