It's the second of many more crossovers styled by Pininfarina to be launched locally in the years to come.

The Los Angeles Auto Show might be making the headlines these days, but 7,232 miles (11,638 kilometers) away in Guangzhou, China there’s another car show taking place. Local automaker South East Motor is attending the event with the DX3 compact crossover designed by none other than Pininfarina. The production version was previewed earlier this year at the Beijing Motor Show by a namesake concept and now the model is ready for the roads in China.

SEM DX3
SEM DX7


It’s actually the second time the two have joined forces, following last year’s launch of the larger DX7 crossover, which was described back then as being “the first Chinese SUV with an Italian touch.” It’s now a “commercial success” with monthly orders regularly exceeding the company’s target of 10,000 units. As a matter of fact, SEM and Pininfarina have plans for a multitude of crossovers and SUVs scheduled to be introduced in the next five years in China to capitalize on the continuously growing popularity of high-riding vehicles.

SEM DX3
SEM DX7

Mahindra-owned Pininfarina didn’t just take the DX7 and scale it down to 75 percent as the DX3 is different than its bigger brother, not just on the outside, but on the inside as well. It looks a tad sportier and more youth-oriented, while underneath the hood it has a turbocharged 1.5-liter engine working with either a five-speed manual gearbox or an optional continuously variable transmission.

SEM DX3
SEM DX7


With compact crossovers being all the rage these days in the People’s Republic, the SEM DX3 will have to face some pretty stiff competition. Pininfarina’s signature on the design could be the ace up its sleeve, but only time will tell whether it will be enough to make the DX3 a success in China’s crowded CUV segment. The bigger DX7 is doing quite well taking into account it’s coming from a virtually unknown brand, so the smaller and more affordable DX3 could put SEM on China’s expansive crossover map.

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Source: SEM

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