The electric CUV is just the first of several EVs from the German automaker on the way.

Mercedes-Benz will join the burgeoning premium electric crossover market by building a production version of its Generation EQ concept before the end of the decade. The automaker’s factory in Bremen, Germany, will handle assembly duties. The EV CUV will be the first in a coming onslaught of ten electric models that Mercedes will introduce before 2025.

The Generation EQ debuted at the recent Paris Motor Show as a futuristic crossover. The concept used an electric motor for each axle that had a total combined output of 402 horsepower (300 kilowatts) and 516 pound-feet of torque (700 Newton-meters). The powertrain would get the vehicle to 62 miles per hour (100 kilometers per hour) in under five seconds.

Mercedes Generation EQ concept


With the production version of the Generation EQ still years away from hitting the road, Mercedes is still understandably light on details about it. The company does confirm that the upcoming model keeps the concept’s crossover coupe styling. The firm also promises a range of “up to 500 kilometers” (311 miles) presumably on the European testing cycle.

That range isn’t going to make the Mercedes a segment leader in that metric. For comparison, the Tesla Model X P100D is already available in Europe and is capable of going 542 km (337 miles), according to the continent’s testing regime. Given Tesla’s rapid rate of development, the automaker's CUV could be capable of going even farther by the time the production Generation EQ enters the scene.

Mercedes Generation EQ concept


The Mercedes’ lithium-ion battery will come from Daimler subsidiary Accumotive. The automaker will invest 500 million euros into the supplier for upgrading its factory in Kamenz, Germany. The firm will eventually supply the energy storage parts for all of Mercedes' and Smart’s vehicles with electrification, including their EVs and plug-in hybrids.

The Generation EQ will be part of a trio of German models competing in this segment in the coming years. Audi will join the fray at about the same time with the E-Tron. It will have a range over 310 miles (500 kilometers). Rather than a dedicated model, BMW will simply create an electric version of the next-gen X3. While the design possibly won't be as stylish as the other two, using an existing model will let Bimmer hit the market earlier with a debut in late 2018.

Be part of something big