The FR-S, iA, and iM live on as Toyota 86, Yaris iA, and Corolla iM.

It’s officially the end of the road for Scion, the brand Toyota launched in 2002 in attempt to attract younger customers. That goal was never achieved, as Scion never actually reached its demographic target. Today, the marque has made its last announcement through its Facebook page.

“Today, after 13 years and nearly 1.2 million owners, Scion closes its doors. Some of our models will continue to live on with the Toyota USA brand, and we would like to thank you for sharing the ride with us. Whichever road you choose to take, we hope it leads to a bright future.”

 


Toyota's decision to axe Scion was announced for the first time in February this year, when it was reported part of the employees will be kept to sell the remaining vehicles on stock, while those who are laid off will have to apply again for a job in Toyota.

Shortly after, in March, Scion released its final model – the tC Release Series 10.0, which debuted at the New York Auto Show as a final hurrah for the brand. It was also announced the iA and iM, which we tested, are joining Toyota’s lineup for 2017 model year, taking the Yaris iA and Corolla iM names.

Arguably the most recognizable car of the company, the FR-S, has also joined Toyota’s range, as the facelifted version of the sporty coupe is now named Toyota 86. It comes with refreshed exterior and a bit more power for the manual variants.

It’s definitely sad to say goodbye to a brand, which offered funky and interesting vehicles, but current Scion owners don’t have to worry about maintaining their cars, as the company says Toyota USA will take care of everything.

Also, you can delete Scion’s Facebook page from your bookmarks, as it is no longer going to be updated or “monitored for customer issues.”

Farewell, dear friend!

Source: Scion

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