The unique Mazda Kann has won Los Angeles Auto Show's 2008 Design Challenge. Theme for 2008 was Motor Sports 2025.

A design submitted by Mazda R&D of North America has won the Los Angeles Auto Show's 2008 Design Challenge. Chosen from designs entered by nine studios in the Southern California region, the challenge was to envision and depict what a sports car from the year 2025 will look like, taking into account global conditions from that time period. Studios involved included those of Audi, BMW, GM, Honda, Mitsubishi, Mercedes-Benz, Toyota, Volkswagen, and of course Mazda.

The winning design, called a Mazda Kann, won because of how it integrated technology, innovation and design into a unique concept. Mazda Kann is an electrically-powered car which is capable of 250mph (420km/h) and yet it exhales no harmful emissions.

Designs were judged by multi-discipline design professionals. Their selection criteria included originality of the creative concept, and how every component integrated to improve power, performance, safety and speed.

"The scope of the entries this year was very impressive," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. "and in the end it came down to which team had the most innovative and artistic design that could go beyond the expectations and challenges of racing today. Mazda's designers created an optimistic vision of 2025 and ultimately brought unique styling back to motor sports."


Be part of something big