Shanghai GM launches the Buick Regal, based on GM Europe's Opel Insignia. Although GM does sell the Opel brand in China, it put the Insignia on the market badged as a Buick since the Buick brand is quite popular in China.

The Buick Regal has come a long way from its purely Detroit roots. It's now a Chinese-made model coming to that market by way of Opel, GM's European brand.

Shanghai GM is a joint-venture between GM and SAIC (Shanghai Automotive Industry Corporation), and GM executives made the choice of bringing the Opel Insignia to China as a Buick instead of an Opel since Buick is considered a more popular brand there.

There are a few stylistic re-touches on the outside to give the Insignia more of a Buick look but under the hood are two standard GM 4 cylinder gasoline engines (diesels are not yet a go in China). The 2.4 liter is a naturally aspirated, modest power plant with only 165 hp. The 2.0 liter turbo-charged offers a livelier 217 hp for this relatively larger vehicle.

Interior design is where GM makes this a Buick and the pics reveal where this car distinguishes itself from the Opel.


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