To mark the launch of the new GLK, Mercedes-Benz has devised a unique design competition that extends way beyond the parameters of automotive design: â€œThe design:projectâ€
This autumn Mercedes will launch their new GLK SUV and has called for a pan-European design competition to mark this occasion. Six universities will enter a team who will design various objects in different design areas, such as furniture, everyday objects, and technical equipment all inspired by the new Mercedes-Benz GLK.
The design competition is an initiative of Professor Peter Pfeiffer, best known for his work on the S-Class, the CL- Coupé, the new C-Class, the new SL sports car, the SUV (R, M, and G-Class) family, the Maybach luxury limousines and the Smart Fortwo city car amongst others, who is set to retire this summer. The competition consists of three sections, The:contest which is the actual competition, The:insight where two design fans can win a trip to one of Europes design capitals and The:place when the competition entries will go on display when the GLK makes is market launch in the fall.
The winning team will take home Euro 10,000 while the designer with the best individual design will win Euro 5,000.