Skoda could use the Volkswagen Amarok as a base for a possible North American pickup.
The future of Skoda — both in the U.S. and abroad — is beginning to come more into focus. The arrival of the new Kodiaq SUV is the first big step the company is taking to reinvigorate its lineup. Reports suggest a pickup truck could be next.
Using the Volkswagen Amarok as its base, the proposed Skoda pickup would be the first of many light trucks and utes added to the lineup. “Around the world in North America and the Asian region there are millions of pickups on the road,” said marketing board member Werner Eichhorn at the Paris Motor Show. “But we have to find out how the business model really works."
Eichhorn admits that while a Skoda-branded pickup truck is a real opportunity, it won’t come for quite some time, if at all. “As I said, right now we are thinking about it, but nothing is decided yet. It’s too early to talk about it. We have to analyze.”
In doing so, executives will likely look at key competitors like the Nissan Navara, Renault Alaskan, and the upcoming Mercedes-Benz pickup, just to name a few, as well as competitive market share in North America. The same thinking could follow for a series of Volkswagen-based commercial vans.
For now, Skoda says that it will take its time in a final decision; “we have to analyze what is really possible for a small brand like Skoda and what it really means to go into another big market [segment]."
Photo: Theophilus Chin