The most luxurious Seven there has ever been marks the opening of Caterham's new Signature personalization program.

The Caterham Seven is not known for being luxurious. Fast? Sure. Fun? Absolutely. But luxurious? Most definitely not. The last one I drove was about as well appointed as a lobster pot.

But Caterham wants to change that perception, so it has joined forces with ultra-swanky London department store Harrods to produce a special edition Seven. Which is undoubtedly the single most luxurious Seven there has ever been.

Harrod’s in-house design team specified bodywork finished in the store’s signature green, topped with a white stripe and gold pinstriping. The cockpit, meanwhile, is trimmed in butterscotch leather upholstery, and the Harrods ‘H’ adorns the gearknob and key. It even has a wood veneer dashboard. And the chassis has a gold powder-coat finish.

Under the skin, the Harrods edition is a 420S model. Power comes from a 2.0-liter, four-cylinder Ford Duratec engine producing 210 horsepower (157 kilowatt), enough for a 0 to 60 miles per hour (100 kilometers per hour) time of just 3.8 seconds and a top speed of 136 mph (219 km/h).

This isn’t just some corporate tie-in to gain a bit of extra prestige, though. The Harrods Seven is the first product of Caterham’s new Signature personalization program. There’s a huge range of options already, but buyers using the Signature service can specify whatever livery, interior trim and chassis color they want.

Caterham’s Chief Commercial Officer, David Ridley, said: “A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.

Caterham is not the first British sports car maker to hook up with a high-end department store. Earlier this year, Morgan collaborated with Selfridges on a special edition of its new EV3 electric three-wheeler.

Harrods’ Media Director, Guy Cheston, commented: “We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”

The Harrods Seven goes on sale next week at the Harrods store in Knightsbridge, priced at £59,999 ($74,296). That’s twice the price of a standard Seven 420, incidentally. It seems as though Caterham will build as many as they take orders for, but they are probably only expecting to sell a very small handful.  


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