Road to Zero Coalition has one simple goal - no road deaths by 2046.

President Barak Obama’s administration has announced an ambitious plan to end traffic fatalities within the next 30 years. Pursuing the goal will be a new coalition, which includes the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Federal Highway Administration, and the Federal Motor Carrier Safety Administration, as well as the National Safety Council (NSC). They are now launching the Road to Zero Coalition with one simple vision - zero fatalities on the roads.

Last year marked the continuation of a negative trend of rising fatalities on the American roads after years of declines. In fact, 2015 was the deadliest year since 2008 with the largest increase in traffic deaths since 1966. What's more, the number of driving fatalities is up nine percent in the first half of 2016 compared to the same period of 2015.

“Every single death on our roadways is a tragedy,” NHTSA administrator Mark Rosekind commented.

“We can prevent them. Our drive toward zero deaths is more than just a worthy goal. It is the only acceptable goal.”

At first, the new coalition will focus on promoting “proven lifesaving strategies”, like improving seat belt use, installing rumble strips, truck safety, behavior change campaigns, and data-driven enforcement. Additionally, the coalition will then lead the development of a new “scenario-based vision on how to achieve zero traffic deaths based on evidence-based strategies and a systematic approach to eliminating risks.”

In the next three years, the Transportation Department will spend one million dollars annually in promoting the activities of the newly-formed collaboration. Federal officials state automated vehicles and advanced technologies are the key element of achieving the ultimate goal of zero road deaths by 2046.

“Working closely with our partners, both inside and outside the Department, we are committing significant resources to the serious effort being put forth to make the ambitious goal of zero deaths an eventual reality,” FMCSA administrator T.F. Scott Darling III said. “While we work tirelessly every day to promote safer roadways, we understand that this coalition will only succeed if we all do our part and pledge to make safety our highest priority.”

Source: NHTSA via TheDetroitBureau

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