On the day of the announcement of his resignation as Group CEO of CSM (the global sports marketing agency), Zak Brown talks about the future of F1 and the potential of the sport's new investors, Liberty Media.

Is he making himself available for a new, leading role in F1? And what is his vision for the new F1? Zak - one of the most successful F1 marketeers of recent times - is in conversation with Peter Windsor.

In part 2, the conversation turns towards the opportunities for enhanced digital media coverage, the importance of the sport's heritage, the underplaying of GP2 and GP3, the ideal number of races in an F1 season and whether or not the gambling industry will play a role in F1's future. Zak - one of the most successful F1 marketeers of recent times - talks to Peter Windsor.


In part 3, Zak emphasizes the importance of F1's expansion in the USA, the opportunities for expanding the F1 brand globally and allowing the F1 drivers to be seen in more than just F1 cars. Zak - one of the most successful F1 marketeers of recent times - is in conversation with Peter Windsor.


In this final part, Zak talks about making the F1 weekend much more of a four- or five-day show, beginning with street demos and promotions, and thinks about what he may be doing by, say, July, 2017.

 

Source: Motorsport.com

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